A ešte niečo ku greenwashingu. Tentokrát o spore energetických gigantov v Španielsku.
Greenwashing je problémom naprieč odvetviami a sektormi priemyslu, energetický priemysel nevynímajúc. V Španielsku sa dostali...
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Niektoré e-shopy s módou sa v Británii museli zaviazať k opatreniam proti greenwashingu. Čo si z toho vziať?
Od leta 2022 boli známe e-shopy s módou ASOS, Boohoo a George at Asda vyšetrované britským úradom na ochranu súťaže (Competition and...
Čo by ste mali vedieť, aby green marketing neskĺzol do greenwashingu
Článok bol uverejnený v: Stratégie, august 2021
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Základná rada podnikateľom: Aby green marketing neskĺzol do greenwashingu
Green Energy Marketing alebo Greenwashing?
Udržateľnosť a nižší ekologický dopad na životné prostredie sa v posledných rokoch stávajú aj u nás jednými z najlákavejších vlastností...
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